Göteborg office

Kungsgatan 51
411 15 Göteborg
+46 31 339 62 00

Stockholm office

Kungsgatan 56
111 22 Stockholm
+46 31 339 62 00

New business

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+46 31 339 62 00

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More inspiration, please

Åhléns is a popular retail chain throughout Sweden. Founded in 1889, the challenge was to stay relevant. The brand needed to project a more attractive image. And communicate its offering in a fresh way. Our updated identity offers high impact at every touchpoint.

Happy archives

A click down memory lane.

Gold & Green

Taking a bite out of the meat market.

Definitely not business as usual

Dometic targets anyone who enjoys a mobile lifestyle. Boat owners, RVers, truckers, campers, lovers of the outdoors. It meets their essential needs while they’re on the move. The challenge was to unite 15 product brands under one roof. We created a master brand. And a shift in mindset from product to solution provider.

Leaning forward

SVT (Swedish Television) is a public service media corporation. It faced two challenges: accessibility and recognisability. So we brought SVT together under a single visual umbrella. While giving each platform and format room to express itself.

The prize takes the prize

Since its inception in 1992, The Söderberg Prize has shone a spotlight on craft and design in the Nordic region. In 2018, the prize was awarded for the last time. Perhaps fittingly, our latest – and final – catalogue won gold at the annual Svenska Designpriset (the Swedish Design Award). A nice end to a two decades-long collboration.

What we do

Happy F&B provides strategy and design to help clients develop brands that make a world of real difference.


From the confusion of six to the clarity of three.

Happy Philosophy

We believe in a collectivist approach. In our corner of the universe, strategy and design evolve side by side – not one as a result of the other.


New case online: https://t.co/Q0bTxV2qRm #PowerofPitera #skincare #packagingdesign #happyfbse https://t.co/nzGgMcuG6e