Göteborg office

Stora Badhusgatan 37
411 21 Göteborg
+46 31 339 62 00

Stockholm office

Kungsgatan 48
111 35 Stockholm
+46 31 339 62 00

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What we do

Happy F&B provides strategy and design to help clients develop brands that make a world of real difference.

Leaning forward

SVT (Swedish Television) is a public service media corporation. It faced two challenges: accessibility and recognisability. So we brought SVT together under a single visual umbrella. While giving each platform and format room to express itself.


We aim to create conscious and innovative brand experiences that make it easier and more fun to make sustainable choices.

More inspiration, please

Åhléns is a popular retail chain throughout Sweden. Founded in 1889, the challenge was to stay relevant. The brand needed to project a more attractive image. And communicate its offering in a fresh way. Our updated identity offers high impact at every touchpoint.

Happy Philosophy

We believe in a collectivist approach. In our corner of the universe, strategy and design evolve side by side – not one as a result of the other.

Definitely not business as usual

Dometic targets anyone who enjoys a mobile lifestyle. Boat owners, RVers, truckers, campers, lovers of the outdoors. It meets their essential needs while they’re on the move. The challenge was to unite 15 product brands under one roof. We created a master brand. And a shift in mindset from product to solution provider.


From the confusion of six to the clarity of three.

Happy archives

A click down memory lane.