Healthcare & Pharmaceutical / Mind & Mood
Beauty lies in the balance
Mind & Mood is a series of products designed for a new category: emotional well-being. The magic formula is essential oils – to help you explore and ultimately rediscover the gift of living in the moment.
Our job? To create a new brand identity and packaging that finds the sweet spot between science and feelings.
Symmetry reinforces the pursuit of balance.
In Sweden, a sense of equilibrium is virtually imprinted at birth. It even comes with its own special word – ‘lagom’ – which means ‘not too much, not too little, but just right.’ The design concept is all about striking an emotional balance. Mind & Mood, one reflecting the other. If you feel good emotionally, it affects your mood, and vice versa.
This inspired the symbol – two Ms mirroring each other. Clear, crisp typography, augmented by white labels and brown bottles, bring the science into focus. And to capture that most elusive of qualities, emotion, we employed subtle shades of colour.
The names in the series reflect a rich and varied range of emotional needs: Energise Me, Empower Me, Balance Me, Relax Me.
The final design was created jointly with Oriflame’s in-house agency.