Food & Beverages / Ridderheims
From side dish to main course
A return to Ridderheims’ pioneering ways.
The years had taken a toll on the brand. What was once a guarantor of exciting new flavours had been relegated to a side dish for special occasions.
The new brand platform signalled a fresh start – and a return to Ridderheims’ pioneering ways. It has to be easy to find the ingredients you need to cook tasty dishes from all over the world. The task of the visual identity was two-fold – to guide and inspire. The logo went from discreet to a powerful beacon for the new look. Freshness, always a hallmark of Ridderheims, is now reflected by the crispest shade of green. Each item is assigned its own packaging, uniquely illustrated and reflecting product origins and flavours. What’s more, the label brings it all to life through simple pie charts and explanatory copy.
The visual identity guide and inspire.
Ridderheims is once again creating a stir – on store shelves and in our kitchens – thanks to premium products, fresh packaging and brand clarity. Not to mention a visual identity that reflects the brand’s position at the head of the table.