Media & Entertainment / Film i Väst
And the winner is …
Film i Väst is a hub of diversity, creativity and geographical reach. Film i Väst has co-produced more than 300 features to date, including Fucking Åmål, Melancholia and Turist. 2016 saw its first Oscar nomination. To lend credibility to ever more international productions, a visual identity in keeping with the organisation’s shift in direction – from fundraiser to creative partner – was needed.
From fundraiser to creative partner.
The new logo is the key component of an identity roomy enough to encompass every conceivable genre – from costume dramas and thrillers to documentaries. The symbol, eye-catching, playful and reminiscent of a director’s clapboard, reflects the importance of genuine co-operation.
The new identity and name change were gradually unveiled in the spring of 2015, and launched internationally at the Cannes Film Festival.