Healthcare & Pharmaceutical / Antaros Medical
Founded in 2014 by four freethinking professors, Antaros Medical has quickly become a trusted partner to the pharmaceutical industry. The secret: a unique mix of groundbreaking imaging, knowledge of disease mechanisms and extensive experience of clinical drug development.
In just a few short years, Antaros Medical had taken a huge leap, but the brand was lagging behind. So we were tasked with creating a forward-looking identity that better reflects the company’s core competencies and values.
Working closely together with the Antaros Medical team, we developed a brand platform, mapping the next leg of their journey. In addition we created a new visual identity that reflects the playful curiosity with which Antaros Medical solves complex problems.
The identity includes a logotype and colours inspired by simple building blocks. In combination with strict and technical typography, clean layouts, oddly satisfying animations and highly professional photos, also reflecting the complexity and multi-faceted nature of Antaros Medical’s business.
A logotype made of simple building blocks.
The new brand platform and visual identity were launched in conjunction with Antaros Medical’s 5th anniversary, to accompany their onward journey.