Liseberg is so much more than heart-stopping rides and cotton candy. With its myriad activities, there really is something for everyone. But with a multitude of companies and sub-brands under its umbrella (hotels, concert venues, restaurants and rides), the Liseberg brand started to blur round the edges.
We developed a common brand strategy for Liseberg’s combined offering – with a single clear identity. A new look – classic fun fair with a playful twist – was created in parallel. The mix serves to consolidate Liseberg’s position as the original and best.
Liseberg has reinvented itself, setting the benchmark for a modern amusement park. But was the makeover effective? Absolutely. In 2014, visitors came in record numbers and turnover exceeded one billion Swedish crowns for the first time.