Göteborg office

Stora Badhusgatan 37
411 21 Göteborg
+46 31 339 62 00
info@happy.fb.se

Stockholm office

Kungsgatan 48
111 35 Stockholm
+46 31 339 62 00
info@happy.fb.se

New business

Want to be a Happy client?
leif.sorte@happy.fb.se
peter.o.wastergard@happy.fb.se
+46 31 339 62 00

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Branding is just a tool.
It’s how you use it that matters.

When some people hear the word ‘branding,’ they tend to think of consumption, waste and unsustainable practices. But in reality, branding is a tool that can serve any purpose you want it to. Like saving the planet, for example. For a sustainable future to become a reality and not just a dream living off empty promises, we need innovation, and lots of it. But that’s not enough. We also need to disrupt traditional thinking. With clients bold enough to try new ideas and strategies, we can integrate sustainability into every part of the brand experience.

Business and sustainability

As a branding agency, our mission is to develop sustainable solutions, strategies and designs that go hand in hand with the overall purpose of the brand. By creating synergies commercially and economically as well as ecologically and socially, we believe we have the best chance to create a positive and lasting change for the brand.

From linear to circular 

We need to understand the complexities of sustainability, before jumping into initiatives and solutions. By looking at the entire life cycle when we develop brand experiences, we define where there is potential to make the biggest difference – from both a sustainability and a commercial perspective.

Our mission is to develop sustainable strategies and designs that go hand in hand with the brand’s purpose. 

Collaborative approach

Our purpose is to bring sustainability into every part of the brand experience with help from clients, experts and researches within the field. By integrating a sustainable mindset at the core of the brand – starting with the brand strategy – we aim to create conscious and innovative brand experiences that make it not only easier but also more fun to make sustainable choices.

We are seeking clients and collaborations to develop new ideas, strategies, and designs that create a postive change. Want to work with us?

sustainability@happy.fb.se

What we did

  • Activation plan
  • Activation tools
  • Brand activation
  • Brand driver analysis
  • Brand platform
  • Brand portfolio strategy
  • Design applications
  • Design concept
  • Design implementation
  • Design platform
  • Digital service design
  • Digital strategy
  • Follow-up tool
  • Insight platform
  • Naming and nomenclature
  • Packaging design
  • Pre-study
  • Segmentation analysis