Göteborg office

Stora Badhusgatan 37
411 21 Göteborg
+46 31 339 62 00

Stockholm office

Kungsgatan 48
111 35 Stockholm
+46 31 339 62 00

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F&B Happy crafts and executes brand strategies and visual identities. By joining our clients on a journey from direction and creation to activation, we help them develop brands that make a world of real difference.


Through outlooks, insights and workshops, we create a direction for the brand. Knowledge and understanding provide the fuel for strong ideas. Hard facts help us grasp what really adds value.


  • Research and insight
  • Inventory and analysis
  • Outlooks
  • Market and opportunity mapping
  • Customer journey and touchpoint analysis


This is where strategy and design develop side by side, creating the foundations for a powerful brand experience. To make the process and outcome easily accessible to current and future brand ambassadors, we document the results carefully.


  • Brand platforms
  • Brand architecture
  • Product portfolios
  • Naming and nomenclature
  • Design platforms and systems


No idea survives a poor execution. Strategy and design will only effect change when they are well executed and activated. Then, and only then, will a brand have the strength to add real value.


  • Brand guidelines
  • Design applications
  • Internal engagement strategies
  • Brand launch strategies and tools
  • Implementation plan for customer journey and touchpoints
  • Follow-up tools