Through outlooks, insights and workshops, we create a direction for the brand. Knowledge and understanding provide the fuel for strong ideas. Hard facts help us grasp what really adds value.
- Research and insight
- Inventory and analysis
- Market and opportunity mapping
- Customer journey and touchpoint analysis
This is where strategy and design develop side by side, creating the foundations for a powerful brand experience. To make the process and outcome easily accessible to current and future brand ambassadors, we document the results carefully.
- Brand platforms
- Brand architecture
- Product portfolios
- Naming and nomenclature
- Design platforms and systems
No idea survives a poor execution. Strategy and design will only effect change when they are well executed and activated. Then, and only then, will a brand have the strength to add real value.
- Brand guidelines
- Design applications
- Internal engagement strategies
- Brand launch strategies and tools
- Implementation plan for customer journey and touchpoints
- Follow-up tools