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Kungsgatan 51
411 15 Göteborg
+46 31 339 62 00

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Kungsgatan 56
111 22 Stockholm
+46 8-684 49800

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See it on the radio

Sveriges Radio (Swedish Radio) is an independent public service media corporation. Their mission is to provide indispensable programming for the Swedish population. With 4 national and 25 local stations, they reach 5 million Swedes daily.


Radio is no longer just a loudspeaker. Digital platforms have changed the way people listen, making it a highly visual medium. This brave, but alien, new world shook the foundations of Sveriges Radio, which struggled with two company names (Sveriges Radio and SR) and a shambolic visual identity. But how do you choose between a self-explanatory name and a familiar wordmark? And how to build on the listener’s deeply personal relationship with the radio stations P1, P2, P3 and P4?

By integrating the popular SR symbol into the new logotype clarity was restored.


Sveriges Radio was the natural, long-term choice. A favourite since 1956, the unique wordmark (SR) integrated perfectly into the new Sveriges Radio logotype and provided a key design element in the station logos. A comprehensive visual toolbox – featuring general and channel specific guidelines – laid the foundation for a broad and cohesive brand.


The solution made for a smooth transition within the organization. And Sveriges Radio, armed with a new brand strategy, could look forward to being heard and seen across multiple platforms.

What we did

  • Activation plan
  • Activation tools
  • Brand activation
  • Brand portfolio strategy
  • Design applications
  • Design implementation
  • Design platform
  • Insight platform
  • Pre-study