Consumer goods / Verisure
Home sweet home security
How do you launch a relatively unknown brand on a market where the cheapest solution wins? And how do you communicate your offer without scaring the daylights out of customers with images of home invasions, devastating fires and all manner of other disasters that will inevitably befall them without constant vigilance.
With more than 1.5 million customers, Verisure is number one in Europe.
To visualize Verisure’s broad offering beyond the dry technical specifications, we created a warm visual identity and a unique way of touching every aspect of the customer’s daily life.
What’s more, we helped to craft not only packaging and communication, but also digital platforms – including apps and “my pages” where the need for clarity and functionality is greatest.
Since the launch, Verisure has catapulted to top-of-mind on numerous markets. In Sweden, according to research, they are now the most popular provider of home alarms – while also being strongly associated with smart services and applications.