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Two promises and a celebration

Swedish construction giant Skanska is a dominant player in its chosen markets: Europe and the Americas. Projects cover the entire spectrum – from small-scale residential developments to major hospitals, bridges, highways and other national infrastructure projects.

Laying the foundations

As strategic global brand advisor to Skanska, Happy has primarily focused on the company’s customer and employee promises. Working closely with a specially appointed internal brand team, we have also developed strategic tools for the company’s private and commercial real estate offer.

Building on a 125-year legacy

In time for Skanska’s 125th anniversary, we put together an ambitious package designed to boost employee pride as well as give the company history wider exposure. The celebratory concept consisted of a symbol (derived from the Skanska logotype), a book, a website and a mobile exhibition.

Animations on campaign website serve up data in an appetizing way.

What we did

  • Activation tools
  • Brand platform
  • Design applications
  • Design implementation
  • Insight platform
  • Pre-study