Direction
Liseberg is so much more than heart-stopping rides and cotton candy. With its myriad activities, there really is something for everyone. But with a multitude of companies and sub-brands under its umbrella (hotels, concert venues, restaurants and rides), the Liseberg brand started to blur round the edges.
Creation
We developed a common brand strategy for Liseberg’s combined offering – with a single clear identity. A new look – classic fun fair with a playful twist – was created in parallel. The mix serves to consolidate Liseberg’s position as the original and best.
Activation
Liseberg has reinvented itself, setting the benchmark for a modern amusement park. But was the makeover effective? Absolutely. In 2014, visitors came in record numbers and turnover exceeded one billion Swedish crowns for the first time.
In 2014, visitors came in record numbers and turnover exceeded one billion Swedish crowns.