Fashion / Eton
A glimpse of an ancient craft
Nothing but the best material, design and craftsmanship is good enough for Eton’s customers. This was reflected by the product – but the packaging fell short. Our assignment was to design new packaging for the product range, stores and e-commerce platform.
Craftsmanship and attention to detail – the Eton way for more than 80 years – are at the heart of the new packaging. Adorned with anecdotes, facts about shirt making and the company’s history, the packaging serves as an Eton encyclopedia in miniature. And a closer look reveals metal foil illustrations, inspired by time-honoured tools of the tailor’s trade. Designed from scratch, the packaging is easy to store and durable enough to meet the toughest transport demands.
The new, uniformly designed concept has given rise to a more distinctive brand, an increase in product value, and greater cost-efficiency.