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Changing the world, one person at a time

Diakonia is an aid organization with 350 local partners in over 30 countries. Its mission is to create lasting change for the most vulnerable among us – while promoting democracy, human rights, equality and peace.

Insight

Diakonia is largely government funded (via Swedish aid giant SIDA). A recent push to galvanize broad-based private support has prompted a slight shift in outlook, with clearer focus on results.

 

Creation

We created a subsidiary brand under the Diakonia umbrella – People Change The World – to reach out to private donors. The design clearly communicates change and goal-orientation, not least thanks to the “progress bar” which is an integral part of the logo. To spark interest, we designed a web site that provides real-time up-dates on your project of choice.

 

The design clearly communicates change and goal-orientation, not least thanks to the “progress bar”

Change

People Change The World was launched in June, 2017. Since its inception, more than a thousand private donors have generously contributed to three specific projects – in Bangladesh, Kenya and Lebanon. The result? Even greater scope for Diakonia to help where it really matters.

What we did

  • Brand activation
  • Brand platform
  • Design applications
  • Design platform
  • Digital service design
  • Insight platform
  • Naming and nomenclature
  • Pre-study