Energy / Bee
Get your buzz from a Bee
A brand change opened up fresh possibilities to redefine, even revolutionize, the marketplace – by transforming the challenges of EV into mobility that’s fun and easy. Today, Bee is in a great position to usher in change, while helping to guide both individual buyers and the transport sector through the transition.
The bee’s anatomy – wings, sting, stripes – served as inspiration for the design.
The new name, Bee, is charged with positive connotations. Useful, industrious, energetic and tireless, bees famously cover a lot of ground in a day’s work. It’s also a plea – to change our behaviour and take greater care of the environment. If bees disappear, so do we.
The honeybee itself is the prime source of inspiration for Bee’s look and feel. And while many competitors are stuck on vehicle technology, Bee’s focus is on people and nature. The colourful illustrations stand out, animating both web and app, not to mention the eye-catching charge points along the road.
The new brand was launched in February, 2019.