Culture / The Söderberg Prize
2016’s laureate is Danish designer, Margrethe Odgaard. Her work is all about colour – which is why this year’s catalogue is a celebration of her favourite shades and nuances, with soft organic tones contrasting with her blood-red passion for all things colorful. The catalogue cover and exhibition poster captured Odgaard ready for action in her well-worn smock.
‘I compare colours with the crests of waves. There are just as many colours as there are crests.’
A cover story
Ilkka Suppanen, who won the prize in 2015, is deeply committed to sustainability. His collaborations with Coopamare (a self-organised co-operative of urban recyclable-material collectors in São Paulo) and Club of Helsinki are just two notable examples.
As a tribute to this great Finnish designer, we took 187 old catalogues from the museum’s basement, a bunch of his sketches and a pile of rags to one of the few mills in Sweden specialising in handmade paper. The result is a catalogue cover that perfectly illustrates Ilkka Suppanen’s philosophy: if we are to survive on this planet, then what goes around must also come around.
From catwalk to dogwalk
The 2014 award goes to Swedish fashion designer Ann-Sofie Back. High-profile collections on such varied themes as pornography, religion and violence have cemented her reputation as the enfant terrible of the fashion world – a headstrong designer beholden to no one.
The catalogue paints a very different picture of Ann-Sofie Back. Fleetingly, the spotlight shifts from the catwalk to a walk with the dog, from public persona to glimpses of private life. The sequence of images – more than 80 pages long – unfolds like a short film clip. Besides the picture story, the catalogue includes all of Back’s collections, as well as several essays on this much-lauded fashion designer
Over the years, Happy’s catalogues for the Torsten and Wanja Söderberg Prize have provided comprehensive documentation of the award. On numerous occasions, the catalogue itself has won industry plaudits for creativity. The “Back” catalogue was shortlisted in the 2015 edition of The One Show.
Below you’ll find catalogue designs for previous prizewinners: Hjalti Karlsson (graphic designer from Iceland), Sigurd Bronger (jewellery designer from Norway) and Henrik Vibskov (fashion designer from Denmark).