Culture / Röhsska museet
Classic designs never die
The museum is always on the lookout for new visitors. And with growing competition, finding its own niche has become essential. Housed in a beautiful (if somewhat nondescript building), Röhsska is exploring novel ways to reach a wider audience.
Richly diverse exhibition themes include haute couture, Chinese lacquerware and vintage toilet seats.
The main focus of our assignment – carried out in close cooperation with the staff at Röhsska – is brand development and communication to pull people in. To this end, we’ve not only created visual concepts that cut to the core of the museum’s offer – its exhibitions – but alluring products, too.
The Röhsska museum is a highly conspicuous brand. Attractive posters and publications have become essential carriers of the visual identity – not least in social media (in addition to providing a welcome boost for the publicly funded activities). Over the years, our work for the museum has featured prominently in some of the world’s most prestigious design and communications competitions.
Shining a spotlight on Kraftwerk
“Influences, references and plagiarism” is an exhibition showcasing the unfolding aesthetic of German experimental music phenomenon Kraftwerk. Striking scenography, complemented by a detailed anthology, allowed us to fashion a strong identity of our own – inspired by the band and its many influences.