Food & Beverages / Purity Vodka
Transparent, yet visible
Launched in 2005, Purity was initially the exclusive domain of the connoisseur. Brand clarity was essential before a broad entry into the premium segment. And the key carrier had to be the bottle itself.
A specially designed bottle with an irregular surface, reminiscent of a block of ice or a gemstone, conveys the purity and complexity of the vodka. The design, which stands out in a product category heavy on convention, ensures a prominent place on the shelf.
These days, Purity Vodka wins awards for taste and looks. The bottle has won several major design prizes, and is frequently featured in lifestyle magazines and trade journals. Global sales have shot up in recent years – not least in the US, where a 200% rise has catapulted Purity onto the list of the fastest growing brands (The Fast 50 Brands, 2013).