Direction

The printing industry is in a state of flux. Digitization has led to a drop in demand for conventional printing, with large chunks of the business snapped up by low-cost labour markets. Meanwhile, Göteborgstryckeriet has carved out a high-tech niche with the aid of unconventional solutions and considerable investments.

Creation

Göteborgstryckeriet’s visual identity is a celebration of creativity and competence. Every conceivable printed surface, from business cards to transport packaging, is used to communicate their skills. And the new web site is a grand tour of high-tech printing. Since its launch in 2016, it has generated numerous fresh leads – locally as well as from further afield.

In a bid to keep the brand top-of-mind, existing and potential customers are regularly exposed to all manner of PR activities. The marketing of a new foil and embossing machine (Lost & Found) was an instant bestseller. A house made entirely of paper (Chameleon Cabin) provided the ultimate proof that anything is possible. And the latest addition, a large wall-mounted calendar, serves not only to display the printer’s craftistry, but also provides a timely reminder that every years contains its triumphs and disasters.

Activation

Göteborgstryckeriet is a strong brand. Individual business activities have led to an influx of orders, lots of media coverage, and a crashed mail server. Both the visual identity and several publications boast award-winning designs. Chameleon Cabin, a big crowd-puller at packaging exhibitions and events, has been publicized in more than 600 design blogs.